Thursday, October 16, 2008

meme( starbucks is on the way out )

When starbucks first landed I didn't go because I was an elitist snob. Then I went there ironically, but also secretly because there never serve you a lump of charcoal in a cup. Then I lived somewhere where there was no starbucks (!). Then I moved to Hong Kong and appreciated a little bit of western "culture" and a place to sit down, so I ended up going there quite a lot. But recently it occurred to me that it is on it's way out. I think one big problem is that it's stuck in a sort of 90's design aesthetic with big chunky furniture and laminated wood. And you can only spend so much time with that green color. The other problem is that the food is terrible. Either it's always been terrible and I've just become sick of it, or standards have gotten higher. Anyway, all of the food there seems designed to last for a month. It's just not fresh. It's getting to the point that you really want to be somewhere with better coffee, decent food, and cleaner design. In Hong Kong, it seems like several businesses smell blood. Cafe O, Caffe Habitu, and Agnes B seem to have stepped up to create a modern cafe atmosphere. I think Starbucks needs to update it's look and concept if it wants to keep pace

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